Resume

OWNER

Stefanie Morris Co. Consulting | Rock Hill, SC

Help to pandemic-proof small businesses through strategic marketing and project management efforts using creative marketing strategies that align with each business’ unique goals and industry-specific challenges. 

• Consult with City Marketing & Event Department to develop KPIs, establish on-going ad strategies, and create and run events

• Consult C-suite management of brewery establish KPIs, create an eCommerce website, write SEO content, establish sales funnels, and create an e-commerce store

• Consult with local food truck to establish KPIs, create a website, write SEO content, and establish sales funnels, connect third party online ordering

• AmyKolo.com seamlessly managed the successful transition of two brands on separate platforms while implementing marketing strategies that improved the bounce rate by 27.54%.   

• Create strategies & manage marketing efforts for 15 different businesses

DIRECTOR OF DIGITAL EXPERIENCE

Lantern & Scroll | Charlotte, NC

Lantern & Scroll is a national lighting brand committed to creating the highest quality, USA-made lights. 

• Lead the project to update the existing website and create a new website and digital marketing plan 

• Develop a dedicated dev site and testing site

• Update of existing custom-built WordPress plugins

• Coordinate requirements gathering, design feedback, and user testing

• Launch custom website functionality for trade professionals

• Complete oversight of data consolidation and cleanup of 10,000 SKUs

• Install eCommerce analytics and implement the use of cloud-based marketing and lead management software

• Establish KPI and gather data necessary for measuring marketing ROI

• Create a sales funnel for the acquisition of new trade accounts, with CLV of $12,000 each, and increased new trade account sign-ups by 59.95% during my tenure

• Integrate web platforms to measure KPI traction

• Creation and implementation of digital marketing plan complete with strategic social media marketing, search engine optimization, and pay-per-click digital marketing efforts.

• Regular strategic presentation and updates to CEO

CHIEF MARKETING OFFICER

The Mercantile | Rock Hill, SC                                       

The Mercantile is a 5000sqft general retail store focused on experiential retail and creating community-centric events.  

• Design and manage three company websites

• Develop and implement a B2C, retail, digital marketing plan to increase brand awareness, website traffic, and target audience engagement

• Create and manage a 1% marketing budget and $100,000 initial investment to produce $500,000 in gross revenue within the first year of business

• Collaborate and lead a team of 5 employees to meet company standards and optimize sales

• Establish and monitor analytic tracking, A/B tests, and KPIs to optimize sales

• Create, execute, and monitor digital marketing efforts to increase brand exposure and encourage online sales,

• Strategically increase website pageviews from 1,737 organic page views to 24,031 organic pageviews. 

• Evaluate, implement, and manage various integrated marketing platforms including email marketing, pay-per-click search efforts, search engine optimization, and social media marketing to drive and measure engagement.

• Work directly with Square software engineers to develop dedicated eCommerce integration with Facebook Shopping and Instagram Shopping

• Establish community-centric event projects to attract customers 

• Develop relationships with community vendors to produce and create a digital marketing strategy to promote monthly, ‘Second Saturday Popup’, which drove 100-300 participants to the store location.

• Create and manage ‘First Food Truck Friday’ as a private contract for the City of Rock Hill using strategic digital marketing to drive 300-600 participants to the store location

• Report project management achievements and issues directly to owners 

   

PAY-PER-CLICK ANALYST

StickyLeads | Remote

• Implement Pay-Per-Click media strategies for multiple clients

• Handle, review, and perform daily account responsibilities associated with Google AdWords, Facebook Ads, Bing and other search platforms for a variety of clients

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

• Research and create large keyword lists

• Provide creative copy

• Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals

• Run paid search campaigns, ad groups, and accounts

• Monitor web analytics dashboards, reports and key reporting tools

• Communication to team on project development, timelines, and results

   

CMO

SPAN Enterprises, LLC | Rock Hill, SC

• Lead international marketing team of 25 and coordinate with the international software development team of 10

• Develop, execute and organize an integrated digital marketing strategy to support revenue goals and enhance the brand awareness of SaaS products

• Manage ten SaaS products and produce documentation in support of digital projects including project and resourcing plans, risk and issue logs, functional and technical specifications, and regular project reports

• Utilize various audience segments to attract and retain clients

• Implement marketing analytics and marketing automation

• Build KPIs & lead generation systems that produced 40% growth for a trucking business management and tax filing software

• Create and manage websites and mobile apps

• Strategize and delegate implement all SaaS development resource plans and digital media marketing to the team

• Strategize, implement, and manage SEO through regular monitoring and A/B testing

• Develop and execute a strategy for pay-per-click marketing efforts

• Create and manage rigorous email marketing campaign strategies including automating email marketing drips, editing HTML assets, working with an international team to segment databases

• Evaluate and provide feedback regarding usability, compatibility issues, and accessibility constraints of software products from inception to delivery

• Resource planning including under/over resourcing, scope creep, and project slip

• Collaborate with the sales team to develop new growth strategies and coordinate site and app improvements

• Report directly to CEO