Resume

Stefanie Morris’ Resume​

Professional Summary

Certified ScrumMaster (CSM®), product owner and digital marketing leader with 10+ years of experience working in technology and marketing. Skilled at building and executing digital marketing strategies for SaaS for both business-to-business and business-to-consumer. Demonstrated strategic agility, problem-solving and decision-making skills, operational execution, and talent management.

Professional Skills

PROFESSIONAL EXPERIENCE

OWNER

Stefanie Morris Co. Consulting | Rock Hill, SC

Help to pandemic-proof small businesses through strategic marketing and project management efforts using creative marketing strategies that align with each business’ unique goals and industry-specific challenges. 

  • Consult with City Marketing & Event Department to develop KPIs, establish on-going ad strategies, and create and run events

  • Consult C-suite management of brewery establish KPIs, create an eCommerce website, write SEO content, establish sales funnels, and create an e-commerce store

  • Consult with local food truck to establish KPIs, create a website, write SEO content, and establish sales funnels, connect third party online ordering

  • AmyKolo.com seamlessly managed the successful transition of two brands on separate platforms while implementing marketing strategies that improved the bounce rate by 27.54%.   

  • Create strategies & manage marketing efforts for 15 different businesses

DIRECTOR OF DIGITAL EXPERIENCE

Lantern & Scroll | Charlotte, NC

Lantern & Scroll is a national lighting brand committed to creating the highest quality, USA-made lights. 

  • Lead the project to update the existing website and create a new website and digital marketing plan 

  • Develop a dedicated dev site and testing site

  • Update of existing custom-built WordPress plugins

  • Coordinate requirements gathering, design feedback, and user testing

  • Launch custom website functionality for trade professionals

  • Complete oversight of data consolidation and cleanup of 10,000 SKUs

  • Install eCommerce analytics and implement the use of cloud-based marketing and lead management software

  • Establish KPI and gather data necessary for measuring marketing ROI

  • Create a sales funnel for the acquisition of new trade accounts, with CLV of $12,000 each, and increased new trade account sign-ups by 59.95% during my tenure

  • Integrate web platforms to measure KPI traction

  • Creation and implementation of digital marketing plan complete with strategic social media marketing, search engine optimization, and pay-per-click digital marketing efforts.

  • Regular strategic presentation and updates to CEO

CHIEF MARKETING OFFICER

The Mercantile | Rock Hill, SC                                       

The Mercantile is a 5000sqft general retail store focused on experiential retail and creating community-centric events.  

  • Design and manage three company websites

  • Develop and implement a B2C, retail, digital marketing plan to increase brand awareness, website traffic, and target audience engagement

  • Create and manage a 1% marketing budget and $100,000 initial investment to produce $500,000 in gross revenue within the first year of business

  • Collaborate and lead a team of 5 employees to meet company standards and optimize sales

  • Establish and monitor analytic tracking, A/B tests, and KPIs to optimize sales

  • Create, execute, and monitor digital marketing efforts to increase brand exposure and encourage online sales,

  • Strategically increase website pageviews from 1,737 organic page views to 24,031 organic pageviews. 

  • Evaluate, implement, and manage various integrated marketing platforms including email marketing, pay-per-click search efforts, search engine optimization, and social media marketing to drive and measure engagement.

  • Work directly with Square software engineers to develop dedicated eCommerce integration with Facebook Shopping and Instagram Shopping

  • Establish community-centric event projects to attract customers 

  • Develop relationships with community vendors to produce and create a digital marketing strategy to promote monthly, ‘Second Saturday Popup’, which drove 100-300 participants to the store location.

  • Create and manage ‘First Food Truck Friday’ as a private contract for the City of Rock Hill using strategic digital marketing to drive 300-600 participants to the store location

  • Report project management achievements and issues directly to owners 

     

PAY-PER-CLICK ANALYST

StickyLeads | Remote

  • Implement Pay-Per-Click media strategies for multiple clients

  • Handle, review, and perform daily account responsibilities associated with Google AdWords, Facebook Ads, Bing and other search platforms for a variety of clients

  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

  • Research and create large keyword lists

  • Provide creative copy

  • Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals

  • Run paid search campaigns, ad groups, and accounts

  • Monitor web analytics dashboards, reports and key reporting tools

  • Communication to team on project development, timelines, and results

     

CMO

SPAN Enterprises, LLC | Rock Hill, SC

  • Lead international marketing team of 25 and coordinate with the international software development team of 10

  • Develop, execute and organize an integrated digital marketing strategy to support revenue goals and enhance the brand awareness of SaaS products

  • Manage ten SaaS products and produce documentation in support of digital projects including project and resourcing plans, risk and issue logs, functional and technical specifications, and regular project reports

  • Utilize various audience segments to attract and retain clients

  • Implement marketing analytics and marketing automation

  • Build KPIs & lead generation systems that produced 40% growth for a trucking business management and tax filing software

  • Create and manage websites and mobile apps

  • Strategize and delegate implement all SaaS development resource plans and digital media marketing to the team

  • Strategize, implement, and manage SEO through regular monitoring and A/B testing

  • Develop and execute a strategy for pay-per-click marketing efforts

  • Create and manage rigorous email marketing campaign strategies including automating email marketing drips, editing HTML assets, working with an international team to segment databases

  • Evaluate and provide feedback regarding usability, compatibility issues, and accessibility constraints of software products from inception to delivery

  • Resource planning including under/over resourcing, scope creep, and project slip

  • Collaborate with the sales team to develop new growth strategies and coordinate site and app improvements

  • Report directly to CEO

 

Technical Skills

Adobe Creative Suite, Automation, B2B digital marketing, B2C digital marketing, budgeting, budgeting, Business planning, business process improvement, change management, clients, consulting, content creation, content development, Convert Kit, costing, CRM, customer satisfaction, digital marketing, digital marketing strategy, ecommerce, email, email marketing, Facebook Ads, Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, LinkedIn Ads, Mailchimp, pay-per-click, performance management, presentations, processes, product planning, project management, project planning, relationship management, requirements gathering, research, risk analysis, SaaS, SaaS product development, sales, scheduling, Squarespace, strategy, surveys, Teachable, vision, web application development, website, WordPress, workshops

Education

Bachelor of Arts, Historic Preservation & Community Planning

College of Charleston, 2010