Fix These 12 Wedding Photography Website Mistakes To Increase InquiriesOver the years I’d made my share of website mistakes when I was a wedding photographer, @smmphotog–if you need proof. In the years since retiring from photography and moving into SEO & marketing consulting, I’ve noticed 12 reoccurring wedding photography website mistakes. Most of these common website mistakes are rooted in assuming that people know more about you and your business than they do. Check your website to make sure you’re ready for inquiry season! Mistake #1Not stating your areas/locations served. Mistake #2Not clarifying who you are, who you serve, and what you do on the homepage. Mistake #3Using poorly written website copy.Mistake #3.1 Forgetting to tell a story because you assume your photos speak for themselves.Mistake #3.2 Using poetic language, cliches, and industry jargon (ex. ‘Journal’ instead of ‘Blog’–it’s a blog).Mistake #3.3 Not explaining your client experience.Mistake #3.4 Not linking to other pages in homepage text. Mistake #4Not using any photos of yourself. Mistake #5Not listing your services. Mistake #6Not curating the photos on your website–believing you can’t have too many photos. Mistake #7Trying to cater to everyone with your portfolio. Mistake #8Not optimizing your photos.Mistake #8.1 Uploading huge images that slows loading speeds & influences rank. Try to use webp formats — easily convert using convertio.co or a similar service.Mistake #8.2 Not titling your photos appropriately for web use.Mistake #8.3 Not using utilizing the Alt Title. Mistake #9Not having clear CTAs because you assume people know what the next step is. Ask for the sale. Mistake #10Not including reviews for social proof. Mistake #11Not having your website setup to be mobile-friendly. Mistake #12Not having Google Analytics installed.