3 Showit SEO Mistake That Are Costing You Money

There are three Showit SEO mistakes that are costing you money. By fixing these mistakes, you can begin showing up in more search results and generating more leads. 

#1 Showit SEO Mistake

No Analytics

Not having analytics installed is a major SEO mistake. Many Showit users forget to add their analytics tracking when publishing their sites. Google Analytics is free–no excuses, use it.

Google Analytics can:

  • Determine when & if people are looking at your site
  • See what information visitors are looking for
  • Find out which days and times visitors are visiting your site
  • See device and browser data
  • Determine which pages visitors are landing on
  • Learn the bounce rate of pages
  • Figure out which blog posts are viewed most often
  • Find out where your traffic is coming from
  • etc…

The goal of every site is to provide visitors with the information they need and keep them on the site. 

Stop assuming how people use your site and what they’re looking for and use the data–it’s free. 

Successful businesses are built on data and rely on visitor information to make data-lead decisions that impact strategic site changes and SEO campaigns. 

With the data pulled from Google Analytics, you and your SEO professional can help determine a strategic SEO plan that will increase site traffic and better serve visitors. 

If you’re not sure if Analytics is installed, you can use this free Chrome Extension to find out. 

How to add your analytics tracking code to Showit

If you’re not familiar with how to add your analytics tracking code to Showit, click here. While this is okay, I prefer to use Google Tag Manager via a plugin on the /wp-admin/ part of the site.

#2 Showit SEO Mistake

Misused Text Tags for Header Structure

When auditing Showit sites, I often see templates and designs that are misusing text tags. Headers are the primary way on-page content tells Google what the page is about. 

When doing SEO for clients, I align keyword research to each header and the content to ensure that site users understand the content at a glance and that Google understands the context. 

Each page needs 1 – H1 text tag. Users should utilize H2 & H3 text tags as needed, but think of using them as if you’re making an outline.

The optimal H1 text tag is 60 characters long; I use the same rule for H2 & H3 tags. 

To find and alter your Text Tags in Showit, navigate to: 

Text Properties – Advanced – Text Tag

Showit text tag

The Showit Text Tag options are as follows:

  • Div
  • H1
  • H2
  • H3
  • Nav
  • P

#3 Showit SEO Mistake

Main Pages Not Indexed by Google

In my experience, 95% of Showit site pages are not indexed in Google.  Why should you care? Google ranks pages not sites. By making sure your pages show up in your sitemap and submitting it to Google Search Console, you have a much better chance of competing for page rank. 

This is extremely oversimplified, but true.

Why are sitemaps important?

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently. A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files.” – Google

Types of sitemaps

There are four primary types of sitemaps. 

  • Normal XML Sitemap
  • Video Sitemap
  • News Sitemap
  • Image Sitemap
The Normal XML Sitemap is the most common and provides links to different pages within the site.

When I do Showit SEO projects for wedding industry clients, I utilize 4 types of normal XML sitemaps: 

  • Post-sitemaps
  • Page-sitemaps
  • category-sitemaps
  • local-sitemaps 

 

This looks like so when you navigate to https://amykolo.com/sitemap.xml.

normal xml 4 types

What do Showit sitemaps look like?

When looking for your sitemap, it may look like one of these three examples. 

showit sitemap good
bad sitemap

What Showit pages-sitemaps should look like?

A great Showit site page-sitemap.xml file will look something like this:

normal xml 4 types

Unfortunately, this is how most Showit sitemaps actually look

bad sitemap

Now that you understand how important it is to have a sitemap indexed by Google and what it looks like, you need to determine if your sitemap has been submitted to Google Search Console; and if it hasn’t, you need to find and then submit your sitemap.

How to find your Showit sitemap

Sitemaps are primarily formatted as XML files–only search engine bots can read this file format. 

  • Squarespace sitemaps can be found by appending the domain name with /sitemap.xml
  • Showit/Wordpress sitemaps can be found by appending the domain name with /sitemap_index.xml or wp-sitemap.xml. 

When using RankMath on a Showit/Wordpress site, it will generate separate sitemaps for pages, posts, products, categories, etc…

If your Showit sitemap looks like this and meets any of the following criteria, you need SEO:

  1. Sitemap only includes an xml file that includes the word ‘post’
  2. Sitemap does not include an xml file that includes the word ‘page(s)’
  3. Sitemap only includes the home page & /blog/ page
  4. Sitemap includes a page called “sample page”

How to create a Showit sitemap

The easiest way to generate a sitemap is to use a plugin like RankMath (affiliate link)

Do I need a sitemap?

Google says you might not need a sitemap if your site is small, but from experience, I see more benefits than not in having a sitemap.

Showit Sitemap correctly setup and submitted to Google Search Console

Has my sitemap been submitted to Google Search Console?

To find out if your sitemap has been submitted to Google Search Console follow these steps:

  1. Navigate to search.google.com
  2. Under ‘Index’, select ‘sitemaps’
  3. Determine if any sitemaps are submitted

 

How to submit a sitemap to Google

If no sitemaps are submitted, copy the URL of your sitemap.xml file into this area and click ‘submit.’

  1. Copy the URL of your sitemap.xml file into the area that says ‘Add a new sitemap’
  2. Click ‘Submit’

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