Google Ads are Google’s pay-per-click (PPC) product. Nearly 65% of small and mid-sized companies use Google Ads to leverage their businesses.
Google Ads are a fantastic way to reach out directly to people who are looking for specific products and services, target users by demographic, and direct high quality leads to your product/service’s landing page.
There are several steps to get started with Google Ads. Google Ads Managers typically maintain several certifications in order to stay on top of Google's frequent changes.
Extensie keyword research is needed to organize the ad groups effectively by user intent; doing so keeps ad spend cost lower.
Determining the right type of ad and pairing it with strategically written copy is fundamental to the success of any Google Ad campaign.
Establishing a robust targeting and demographic strategy will ensure that the ad groups and ads get to the right users at the right times.
Conversion tracking is required so that we can better refine landing pages, keywords, and ad copy to reduce wasted ad spend.
As a campaign progresses, Google Ads experts are able to recommend budgets and strategies that will maximize your return on investment.
A/B testing ad copy, targeting methods, and landing pages is essential for ensuring the success of Google Ad campaigns that reduce ad spend while driving high quality traffic to your product/services.
All Google Ad campaigns are monitored on a daily-weekly-monthly basis. Reporting is managed on a monthly basis.
The cost of full service SEO depends on the industry, competition, and the needs of your current site; most full service SEO investments start at $10,000. Contact us today to get an in-depth full service SEO quote.
Search Engine Optimization is the method of increasing site visibility by ranking a website so users find it when searching for relevant keywords.
By improving your site’s ranking through strategic SEO efforts, you can attract more site traffic and convert qualified traffic into high-quality leads.
WordPress, Drupal, Squarespace, and sometimes Showit are the best platforms for SEO. Read more information about website platforms for SEO on the blog.
There are many reasons why your site isn’t ranking on Google ranging from your site not having been crawled to your site being penalized. Sign-up for a free site audit to learn more about your business’ website.
There are several important factors for SEO ranking success such as Site Security, Crawlability, Responsiveness, Page Load Speed, User Engagement, High-Quality Content, The Right Target Keywords, and Optimized Content
On-page SEO refers to optimizing factors such as content, headers, metadata, etc… while technical SEO is focused on ranking factors such as backlinks, schema, hosting, etc…
Page speed is a direct ranking factor thanks to the Google’s Algorithm Speed Update. Page speed also affects rankings indirectly through increased the bounce rate and reduced on page time
There’s no way to definitively say how long it takes to see the benefits of SEO, but most clients see results in 3-6 months.
Keywords are important because they define what your website is about for search engines. “Keyword” refers to both singular words and phrases that are used on search engines to find information.
A great site structure is vital to SEO. By building a strategic site structure, you’ll help search engines understand and crawl/index your website. A well structured website also guides the user through funnels to help pre-qualify them as leads before they contact the business.
404 errors don’t directly hurt SEO unless there are backlinks pointing to those dead pages. Best practice is to always redirect old pages using a 301 redirect to the new page. The reason 404 errors are critical is that dead links decrease trust and often result in an increased bounce rate for users.
You can use Google Search Console reports to determine keywords that people are using to find your business. To expand this and create a strong keyword strategy, we use Google’s Keyword Planner, SEMrush Keyword Magic Tool, and other resources to do data-informed research.
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