Keywords are to corner-pieces as those are to jigsaws. Once you know the goal of a page, you can strategically do keyword research and then craft content that attracts high quality leads.
You’re paying for the art of crafting a refined list of keywords that drive high-quality leads.
Keyword research starts with a comprehensive site audit to identify low-hanging fruit on the site, identify the overall site goals and the page categories/sub goals, market trends, conversion rates, competitors, and more.
Once we've established the site goals, the next step in the keyword research process is to build a comprehensive list of keywords and then refine the list.
The third step in the keyword research process is to categorize the refined list of keywords.
The final step of the keyword research process is to determine the best ways to use the refined list keywords.
Learn more about keyword research.
Keyword research tells you your site rankings, competitor rankings, areas of opportunity for content marketing, and identifies areas of improvement for on page SEO efforts.
You can do your own keyword research! I’m working on a course to help you walk yourself through the keyword research process.
In my expert opinion, keyword research should only happen under the context of understanding the business. It’s easy to create a list of keywords; what you’re paying for is the art of crafting a refined list of keywords that drive high-quality leads.
When combined with a comprehensive SEO Audit, keyword research can increase conversion rates, help determine which on-page SEO efforts to prioritize, identify longtail keywords to increase click throughs, identify market trends to strategically tailor a content marketing strategy, and improve search rankings.
Done-for-you keyword research costs depend on the industry and is offered as an add-on to Comprehensive SEO Audits.
Contact us today to get a in-depth SEO Audit + keyword research quote.
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Once we know how your website is currently functioning, we can work with you to evaluate your goals and help you decide which services best fit your business. Tap into my wealth of knowledge and get a free site audit.