SEO
Website Migration
No matter which website platform your migrating from, website migration is a complex process
It’s not enough to install a new design and switch the cname records; it takes careful planning and mapping of your current keyword rankings, page urls, and site structure changes to pull of a successful website migration. search console configuration & updates
DIY Migrations lose up to 40% of organic traffic
How The Website Migration Process Works
Website migration is a complex process. For our team, it starts with goal setting; once that’s accomplished, we’ll begin documentation to establish where your current site is ranking and what it does well before moving to execution. Professional website migration & SEO services include:
Analytics Benchmarking
Comprehensive SEO Audit
Keyword Research
Strategic Sitemap Planning
On Page SEO Optimization
URL Redirect Mapping
Launch
Search Console Configuration & Updates
Website Migration FAQs
Common website migration questions include questions ranging from technical to SEO.
We use a multistep process to ensure your new site is better than your existing site. The site migration process involves establishing tracking, creating and implenting a thorough 301 redirect strategy, documenting existing DNS records and then moving/updating DNS records, and providing you with a complimentary SEO audit after the migration is complete to ensure you’re aware of any gaps the migration mitigated or caused.
Website migration steps include:
- Planning
- DNS documentation
- DNS migration
- 301 Redirect execution
- Launch
- Post-launch review
- Ongoing monitoring
To mitigate SEO loss when migrating your website you need to carefully consider your new website host to ensure they meet the needs of your business now and as you grow, create backups of your current site, migrate your content to the new site, document a site audit of the existing site, determine the urls of the new pages, plan 301 redirects, update DNS records, implement redirects and test the new site, update on-page SEO to coordinate with the old site, update Google Search Console for a site crawl, and monitor for any changes.
Changes in site navigation and structure, downgraded responsiveness and security, and lack of a thorough 301 redirect process and proper on-page SEO can negatively impact SEO. You can mitigate these risks by working with a professional to ensure you don’t lose rankings.
WordPress is the gold standard. Read more about the best website platforms we suggest, and those we don’t, on the blog.
Benefits of Website Migration
Site migrations give the business an opportunity to improve navigation, improve responsive design, improve integrations, increase scalability, and ensure site security.
Improved Navigation
Improved site navigation ensures that users funnel through all of the information needed to make informed decisions before making contact.
Better Responsiveness
The goal of responsive design is to give equivalent access regardless of device.
Improved Integrations
Careful site design and migration improves integration with CRMs, LMS, and marketing tools.
Increased Scalability
Since a website is a business asset, scalability is an important factor when migrating sites.
Rigorous Security
Site security is the top priority of all strategic site design and migration. You have a responsibility to protect your site as a business asset and the user information you collect.
Website Migration Cost
Website migration costs depend largely upon how much content and SEO is being maintained, moved, and updated.
Contact us today to get a custom website migration quote.
In our experience, site migration starts at $1000.
Website Migration Testimonials
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Website Migration
No matter which website platform your migrating from, website migration is a complex process. Learn how we can help