Website Migration

Q: What are the steps that should be taken by an organization when migrating to a new website?

Website migration steps include: Planning DNS documentation DNS migration 301 Redirect execution Launch Post-launch review Ongoing monitoring

Site Migration Services

No matter which website platform your migrating from, website migration is a complex process

Website Migration

It’s not enough to install a new design and switch the cname records; it takes careful planning and mapping of your current keyword rankings, page urls, and site structure changes to pull of a successful website migration. Professional website migration & SEO services include:

analytics benchmarking
SEO benchmarking
url redirect mapping
internal link updates
search console configuration & updates
project planning & strategic site architecture

You could lose up to 40% of your organic traffic by DIY’ing your website migration

How The Website Migration Process Works

Website migration is a complex process. For our team, it starts with goal setting; once that’s accomplished, we’ll begin documentation to establish where your current site is ranking and what it does well before moving to execution.

Goal Setting

Documentation

Execution

Website Migration FAQs

Common website migration questions include questions ranging from technical to SEO.

What is involved in website migration?

We use a multistep process to ensure your new site is better than your existing site. The site migration process involves establishing tracking, creating and implenting a thorough 301 redirect strategy, documenting existing DNS records and then moving/updating DNS records, and providing you with a complimentary SEO audit after the migration is complete to ensure you’re aware of any gaps the migration mitigated or caused.

What are the steps that should be taken by an organization when migrating to a new website?

Website migration steps include:

How can I migrate my website without losing SEO?

To mitigate SEO loss when migrating your website you need to carefully consider your new website host to ensure they meet the needs of your business now and as you grow, create backups of your current site, migrate your content to the new site, document a site audit of the existing site, determine the urls of the new pages, plan 301 redirects, update DNS records, implement redirects and test the new site, update on-page SEO to coordinate with the old site, update Google Search Console for a site crawl, and monitor for any changes.

How does website migration affect SEO?

Changes in site navigation and structure, downgraded responsiveness and security, and lack of a thorough 301 redirect process and proper on-page SEO can negatively impact SEO. You can mitigate these risks by working with a professional to ensure you don’t lose rankings.

What website platforms do you suggest when migrating?

WordPress is the gold standard. Read more about the best website platforms we suggest, and those we don’t, on the blog.

Benefits of Website Migration

Site migrations give the business an opportunity to improve navigation, improve responsive design, improve integrations, increase scalability, and ensure site security.

Improved Navigation

Improved site navigation ensures that users funnel through all of the information needed to make informed decisions before making contact.

Better Responsiveness

The goal of responsive design is to give equivalent access regardless of device.

Improved Integrations

Careful site design and migration improves integration with CRMs, LMS, and marketing tools.

Increased Scalability

Since a website is a business asset, scalability is an important factor when migrating sites.

Rigorous Security

Site security is the top priority of all strategic site design and migration. You have a responsibility to protect your site as a business asset and the user information you collect.

Website Migration Cost

Website migration costs depend largely upon how much content and SEO is being maintained, moved, and updated.

In our experience, site migration starts at $1000.

Website Migration Testimonials

I have been in business for over 8 years and have worked with multiple consultants and tried multiple “strategies” for consistent marketing and website SEO. Without a doubt Stefanie has exceeded them all. Her knowledge and techniques are easy to follow and implement on a whole, even without a lot of technical knowledge of my own. It’s made a huge difference in my confidence when giving out my business info!

Amy KolodziejCharlotte Wedding Photographer

Stefanie and her team have been really great to work with. My poorly built website was limiting the growth of my business before she straightened everything out; and I mean everything. She has always gone above and beyond her duties to keep me on track and organized in the scope of our projects, especially by training me and my team in new and better processes. I am genuinely looking forward to another year of having her on my team, and seeing my business grow because of her expertise and SEO strategies.

Stephanie Torregossa GaffneyLive Wedding Painter

Stefanie is amazing! She helped me move my website to Squarespace and did all the things to optimize the SEO throughout it (I moved and needed lots of help!). Less than six months later and I’m getting steady inquiries from Google! She’s a rockstar and a total joy to work with! Highly recommend.

Natasha SewellDC Newborn Photographer

Stefanie walked me through how to fix the back end of my website in such a simple and clear way! I am a do-it-yourself type business owner and having Stefanie give me essentially a checklist of how to fix my SEO was exactly what I needed! I'm now ranking higher than I ever thought possible on Google! I absolutely recommend you reach out to Stefanie if you need any help with this!

BekahAdventure Elopement Photographer

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Get A Free Simple Site Audit

Once we know how your website is currently functioning, we can work with you to evaluate your goals and help you decide which services best fit your business. Tap into my wealth of knowledge and get a free site audit.