No matter which website platform your migrating from, website migration is a complex process
It’s not enough to install a new design and switch the cname records; it takes careful planning and mapping of your current keyword rankings, page urls, and site structure changes to pull of a successful website migration. Professional website migration & SEO services include:
url redirect mapping
internal link updates
search console configuration & updates
project planning & strategic site architecture
Website migration is a complex process. For our team, it starts with goal setting; once that’s accomplished, we’ll begin documentation to establish where your current site is ranking and what it does well before moving to execution.
Common website migration questions include questions ranging from technical to SEO.
We use a multistep process to ensure your new site is better than your existing site. The site migration process involves establishing tracking, creating and implenting a thorough 301 redirect strategy, documenting existing DNS records and then moving/updating DNS records, and providing you with a complimentary SEO audit after the migration is complete to ensure you’re aware of any gaps the migration mitigated or caused.
Website migration steps include:
To mitigate SEO loss when migrating your website you need to carefully consider your new website host to ensure they meet the needs of your business now and as you grow, create backups of your current site, migrate your content to the new site, document a site audit of the existing site, determine the urls of the new pages, plan 301 redirects, update DNS records, implement redirects and test the new site, update on-page SEO to coordinate with the old site, update Google Search Console for a site crawl, and monitor for any changes.
Changes in site navigation and structure, downgraded responsiveness and security, and lack of a thorough 301 redirect process and proper on-page SEO can negatively impact SEO. You can mitigate these risks by working with a professional to ensure you don’t lose rankings.
WordPress is the gold standard. Read more about the best website platforms we suggest, and those we don’t, on the blog.
Site migrations give the business an opportunity to improve navigation, improve responsive design, improve integrations, increase scalability, and ensure site security.
Website migration costs depend largely upon how much content and SEO is being maintained, moved, and updated.
Contact us today to get a custom website migration quote.
In our experience, site migration starts at $1000.
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Once we know how your website is currently functioning, we can work with you to evaluate your goals and help you decide which services best fit your business. Tap into my wealth of knowledge and get a free site audit.