Amy Kolo under went an extensive rebranding and name change that left her with many site challenges. In rebranding from Sunshower Photography to Amy Kolo Photography, she needed an extensive site migration with detailed 301 redirects to mitigate the loss of traffic. We started her new Showit website fresh with a template and then applied extensive SEO competitor and keyword research before determining a strategic site plan to maximize her reach for terms related to Charlotte Wedding Photography.