for the people.

Strategic Website Design & SEO: Houston Cycling Studio

Project Info


for the people.


Houston, TX

Project Year



Strategic Site Design, Migration, & SEO

Project Description

for the people. started with a strong brand and two websites, one for booking cycling classes on WordPress and one for ecommerce on Shopify, which was effectively splitting their SEO effort in half. Zach and his team decided to consolidate to one site on WordPress with Woocommerce and redesign the site to be more competitive with local cycling studios. To mitigate traffic loss, we detailed the site migration and started their site plan fresh with extensive SEO competitor and keyword research before determining a strategic site plan to maximize their reach for terms related to Houston Cycling Studio

SEO'd Sitemap Before & After

for-the-people-old for-the-people-new